Company News, New Products

Alterna To Debut Caviar Style

Collection hits stores and salons in August.

Feeling fancy? The latest from Alterna is a new five-SKU collection: Caviar Style. Each product will retail for $28 and will be available at salons worldwide and Ulta in late August. Products span from a Invisible Roller Contour Setting Spray to Grit Flexible Texturizing Paste.   The Caviar Style collection formulas will feature Flex-Strength Complex, a proprietary complex of strengthening proteins and nourishing extracts to give hair strength and flexibility to help prevent breakage due to vi...

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